Over at WebUrbanist.com, Steph has collected a nice set of company and organisation logos that makes good advantage of “negative space”, using background colour actively to form the logo and add optical effects (like the nice 3D effect in Harris’ logo above). Taking your time to look closer at these seemingly simple shapes and forms makes you realise just how much thought is put into it. Sometimes, it almost seems as they’re designed to appeal to your subconscience. Can you honestly say you’ve noticed the arrow in the FedEx logo before? Well, you might have, subconsciously.
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